Monday, February 26, 2007

 

Will Toyota's Yaris Make it in America?

I've been interested in this car - Yaris - since the first ad I saw a few months ago. Toyota is the proverbial "little engine that could" threatening to become the #1 automaker in the world, now just a few footsteps behind General Motors.

The Yaris is one of the most economical vehicles I've seen in years. With a starting price under $12,000, it also boasts average MPG of 34 city and 39 highway.

The Yaris is new to Americans, but in Europe the car has been the top seller since 1999. It's interesting to note just how far behind the ecology curve we are in the USA.

Yaris is classified as an Ultra-Low Emission vehicle, making it a top choice for the environmentally-conscious class. How many people will opt for a sub-compact and superb mileage over a gas-guzzling SUV remains to be seen, but I believe Yaris will be a top seller in its category, which includes Chevrolet's Aveo, Hyundai's Accent, Kia's Rio and Saturn's Ion.

Visit www.toyota.com for more on Yaris.

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