Friday, April 24, 2009


Evidence of Shrinking Intellectual Capacity

First, I'd like to think that these two women stole my idea - the power of small numbers - but their book, The Power of Small is likely to prove otherwise, as I'm 95% sure that they could not come up with any fresh ideas. As a matter of fact, the kernel of an idea is, in itself, a very small thing, but the people who actually will look down upon this attempt at "new age" junk philosophy are the practitioners of Taoism, for it was the founder, Lao-tzu (c 604-c 531 bc), who said, "A journey of a thousand miles begins with a single step."

If any more proof is needed that there's a sucker on every street corner waiting to be taken by snake oil salesmen - or, in this case, sales women - watch this segment from the Martha Stewart show below, all the time reminded that Martha, the mistress of pop culture, will give air time to any woman who has even the spark of a marketable idea.

OK, not to be snarky, but I'm not even going to read their book or mention the authors names, as I'm fairly certain they won't be making any "world literature" lists (I may not either, but that's another matter), but I will link to their blog, where they offers gems of wisdom, like, you can save money by using coupons. Oh, yeah, they also have some links to online coupons, as though nobody ever heard of those before.

Of course, they are twittering, jumping on all the fads, making the talk show rounds and raking in the cash. These women are quickly becoming my inspiration, because if they can take a concept as simple as small and turn it into a book and make money off it, hey, why not me?

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